Island FM Business Club events offer firms latest marketing advice

Guernsey businesses got the latest expert marketing tips during our exclusive series of free radio advertiser events.

The Island FM Business Club sessions, delivered in partnership with global marketing leaders Evolve Media Sales at Cobo Bay Hotel, gave guests representing more than 200 businesses the latest marketing news including advice on capitalising on the growth of digital audiences.

Businesses in attendance were able to sign up to the Island FM Business Club, giving access to marketing opportunities at reduced prices for an extended period which allows member firms to plan their marketing campaigns at an agreed rate.

Island FM broadcasts to Guernsey on 104.7FM, in Alderney on 93.7FM as well as online and DAB+ across the Channel Islands.

Guest speaker Nick Shaw, of Evolve Media Sales, said, “The Island FM Business Club 2024 Programme has once again proved to be a huge success.

“It was clear that the appetite for new ideas from the Guernsey business community has never been greater.

“It was fantastic to be back in Guernsey to share insights into how in the changing digital landscape has meant radio and local advertising have never been more important.

“A particular highlight for me this year was meeting so many of the existing Island FM Business Club members and hearing how over the years this multimedia marketing solution has really helped them build a brand and drive digital engagement.

“With such impressive case studies, we cannot wait to return next year to hear the new success stories from 2025 Business Club Members.”

James Keen, Managing Director of Tindle Radio, said: “We were delighted to see so many Guernsey businesses join us for the Business Club presentations, allowing the Island FM commercial team and our colleagues from Evolve Media Sales to share industry trends and expert advice.

“At Island FM we value the support of our local business community so we enjoy being able to offer this popular annual programme of events.”

To register your interest in attending Business Club 2025, please go to guernseybusinessclub.com